


Yes, repetition is important for solidifying ideas, but this book probably has too much. The same idea gets rehashed multiple times, seemingly to fill out the book's length. Unfortunately, parts of "The Ten Faces" feel very repetitive. If you're interested in shaping an organization's culture, or expanding your own capabilities, you'll like this book.

There's plenty of methods and approaches here that are rarely used in the corporate world. The book goes through each of the 10 personas, explaining them in detail and providing examples of success stories. Kelley's tenure at IDEO has put him in the path of many fascinating projects. To help us become more innovative, he presents 10 'personas' we can learn to take on. Tom Kelley of IDEO thinks innovation is the path forward for companies.
